We often see “sales and marketing” lumped together as if they were the same thing. They’re not. Marketing builds awareness. It teaches people why they should want your product more than their money. It attracts leads and prospects to your business. Sales completes the transactions.
Everyone at Media Relations Agency (including our accountant!) understands the four Ps of marketing. Also called the Marketing Mix, the four Ps demonstrate the all-encompassing nature of marketing.
- Product: Your product, service or offering.
- Price: How much your customers will pay for your product.
- Place: Where your product will be marketed or sold.
- Promotion: This involves a clear understanding of your market, the message you want to communicate, your messenger (who will deliver that message) and the channels through which your message will flow (website, social media, advertising, publicity, personal selling).
We know how to use each marketing component to construct a well-integrated campaign. That translates into the best use of your budget and the best possible results. No two marketing plans are the same. For us, that’s part of the fun! We get to flex our marketing muscles to help our clients grow and succeed.
Why publicity is your best value
Media Relations Agency knows what works, starting with a solid publicity foundation. We believe so strongly in the power of media coverage that, with our Pay Per Interview® pricing model, we guarantee results for your money. We always have.
Publicity helps people make purchase decisions and gives you a strong competitive advantage. In fact, nothing outsells good media coverage. It has massive audiences and plenty of room to tell your complete story.
We’ve been earning media coverage for our clients for nearly 35 years. Even though it is a demanding, complex process, the results are worth it. Using the media to tell your story is incredibly effective. Consumers pay attention to and trust media stories.
That’s because earned media is third parties saying nice things about your product. It is compelling when reporters, editors and producers have chosen to share your company’s stories with their audiences. It means your story is relevant and deserves to be told.
A huge part of the media’s influence on people is that independent credibility. You can’t buy a media story. But don’t allow that to stop you from pursuing media coverage. It’s Media Relations Agency’s role to earn this media coverage on your behalf.
Every marketer wants to stretch their budget as far as possible. You want to reach the most people, with the greatest frequency, at the lowest cost. Publicity (media coverage) is very cost effective. Media coverage will give you more room to tell your product’s complete story, and your cost per impression will be a fraction of what a comparable ad would cost.
When the media deliver good news about your product, each story helps to increase your fame and builds your reputation. What story do you want the media to tell about your business? Get the process started by calling us at 952-697-5269 or using this form to set up an informational meeting with one of our marketing strategists.
For more great marketing advice, check out The CEO’s Guide to Marketing!
