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We’re a game changer … and our clients know it!

by | May 21, 2012 | Advice & Tips

Keeping up with marketing trends these days is about as easy as predicting what type of outlandish costume that Lady Gaga will wear for her next TV appearance. How many infographics did you add to your website last week? Did you know about the format change for that local morning TV show? Which story pitches are most likely get buried?

We’ve always been rebels. We’re the marketing agency that has never quite played by the same rules as all the others. Do you want to send out your press release using a wire service? That’s not really our style. We’d rather pick up the phone and talk with each reporter. That way instead of a short blurb we may be able to talk the reporter into doing a larger feature story.

We know marketing fundamentals as well as anyone. Probably better than most. What makes us different is that we aren’t satisfied with doing business just like everyone else. When it comes to flexibility and keeping your marketing momentum moving in the right direction, we’re already using game-changing strategies.

Our clients find it refreshing that we don’t put on a razzle dazzle show to get their business, only to disappoint them later. We become more of an extension of your marketing team – we sit down and strategize with you on the best ways to make things happen. Then we get to work on our agreed-upon goals.

We don’t just go with the flow … we create our own current. Sometimes it’s nice, steady stream of publicity. Sometimes it’s a tidal wave.

I love to hear about game-changing ideas. What game changing ideas have you seen lately or better yet put in place? Call me at 952-697-5269.

 

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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