Social media is giving a platform to thousands of young people just launching their writing careers. If you are looking for someone to write blogs and maintain a social media presence for your business, you may be tempted to hire based primarily on a person’s familiarity with this medium. While being fluent in Facebook and Twitter is essential, there are three basic skills that all quality social media writers should possess. Without these, your content may lack the clarity to communicate your value points and won’t lead readers to whatever action you wish them to take.
A polished, professional social media writer should:
1. Have an above-average knowledge of spelling, grammar and punctuation. Here’s a classic example of how a single comma can change the meaning of a phrase:
Let’s eat grandma!
Let’s eat, grandma!
2. Have the ability to communicate linearly. A good writer’s thought pattern should flow logically from A to B to C, without taking a lot of confusing, head-scratching twists and turns. At no point should you feel as if the writer relied heavily on a thesaurus. Here’s a tongue-twisting before/after example:
Before: If you require details or further information, we would be happy to provide any additional facts you require by telephone.
After: Please call us if you have any questions.
3. Be accurate and keep your readers interested. Social media is global. There’s a lot of competition for your target audience’s time. Every word posted should add measurable value to your marketing campaign.
No value: This product may do wonders for your body.
Valuable: This product may increase your stamina.
Whoever writes your content should also have a strong marketing perspective. Using social media to stay current with friends is entirely different than using it to market your business. Your social media writer should understand how to strategically position your product within content that is relevant to your target audience.
Our experienced writers are available to help you. We offer a simple pay-per-post process plus social media tools such as editorial calendars to organize your social media presence and align it with the rest of your marketing efforts. We love what we do, and we’re very good at it. Get us started on your social media campaign by calling 952-697-5269.
