Some people think traditional media’s heyday is over

If you think the traditional media is a marketing gem of the past, you should try telling that to our largest clients. Branding is very similar to cultivating fame: If you want people to know about you, you better be putting yourself out there all the time. When it comes to the marketing mix, real brands fire on all marketing mix cylinders: ads, website, social and PUBLICITY.  

If you are responsible for marketing in your company, it’s good to have a relationship with the people in charge of the national microphone. For over 30 years, Media Relations Agency has been cultivating relationships with influencers who have audiences. From major network producers to mommy bloggers, we supply their guests. They know us and they trust us. Because our team of publicists has been making hundreds of contacts every day for over 30 years, no one has a database of contacts like we do. It’s one thing to have a phone list, it’s another to have robust CRM media database. Not to mention actual friendships.

Nothing is more insulting to these influencers than people calling them to push a product. Yet that’s what many “publicists” do. They contact them and tell them what a wonderful product their client has and that everyone in their audience should know about it. Big mistake. We don’t work that way, and we never have. We act as co-producers of their shows and we come up with good story ideas that our clients’ products not only fit into, but enhance. And if we can’t think of a good storyline, we don’t waste their time. That’s why after 30 years of working with the media, they trust us.

If you would like to tap into our media contacts and expertise, you should contact us. We’ll help you think of interesting stories your product could be included in. We can be reached at 952-697-5269.


Lonny Kocina
Founder & CEO, Media Relations, Inc.

P.S. You won’t find another agency as scappy as us. That’s because we charge per story we arrange rather than bill hourly. We’ve charged this way since we started over 30 years ago. When you give $20,000 to an agency that bills hourly to get you media coverage, there is no guarantee you’ll get anything. We can’t guarantee you will get coverage either but the difference is, with us you get your money back. Which almost never happens because we simply can’t afford not to be good at our jobs. I’ll be the first to tell you that running a business that way is not easy. But our clients love it.     

P.P.S. I wrote a book that’s an exposé on marketing called The CEO’s Guide to Marketing, The book every marketer should read before their boss does. It’s 230 pages, full color and you could read it cover to cover on a plane ride. After running an agency all my life, I’ve found that most CEOs and their creative staffs know a lot less about marketing than you might expect. A simple test is this: If you can’t teach someone, with clarity and certainty, the difference between the marketing mix and the promotional mix, you will benefit greatly from The CEO’s Guide to Marketing. The book lays out the basic concepts and process of marketing so simply it will make anyone a marketing expert. I’m not kidding. It’s easy to follow and sure to increase your leads and sales. You can order in on Amazon here.

Written by Lonny Kocina

Lonny is a visionary who is passionate about marketing. He believes that to be a truly great agency, our professional advice and deliverables must be based on a solid marketing foundation. He has made it his mission to ensure that everyone on our team knows and understands the basic marketing concepts and the SAM 6 process. Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains. “Clients come to us because they are tired of paying hourly retainers and getting little tangible return.” When the Internet was in its infancy, Lonny also had the business foresight to quickly reserve portal web addresses such as publicity, media relations and checkerboard, and advised clients to do the same. Nearly 30 years since launching this agency, Lonny’s still finds great joy thinking about, talking about and writing about product promotion. He thrives on expanding our ability to help clients tell their stories to the masses.

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