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Selling to the 50+ and seniors markets? We bring them to clients by the busloads!

by | Mar 22, 2011 | Advice & Tips

How much would your sales increase if you could meet thousands of people in the 50+ and seniors demographics this year? We’re bringing them into our expos by the busloads.

When we added the Summer 50+ PrimeTime Living Expo at Jackpot Junction to our 2011 line up, the bus companies couldn’t wait to jump into action. So far, we’ve got 17 busloads of people coming in from: Lindstrom, Roseville, Fort Ripley, Little Canada, East Bethel, Rochester, Melrose, Jackson, Marshall, Little Falls and Murdock.

Imagine how meeting people from all these different places could improve your prospecting! (Or would you rather let your competition get this business?) This type of response isn’t unusual. The tour companies love for us to add shows for this demographic because it always means more business for them.

Stop by and see what all the excitement is about! Especially with the 50+ and seniors markets, name recognition is important, and marketing your company as “senior friendly” is beneficial. As our many repeat exhibitors have discovered, these attendees may not buy at the show, but when the time is right for them to make a purchase, they will choose a familiar name.

Exhibitors who sign up for all three 2011 50+ PrimeTime Living Expos receive a 25% discount.

Spring: April 19-20 at Mystic Lake Casino Hotel

Summer: July 26-27 at Jackpot Junction

Fall: October 4-5 at Mystic Lake Casino Hotel

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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