What a great story. I had no idea you had such an interesting product. It was fun to learn all about it. I think the reporter did a good job of explaining the benefits and how you stack up against the competition. Pretty impressive. As a matter of fact, I’m going to purchase it the next time I have a chance.
One of the reasons I’m going to make the purchase is that I feel I can trust a product that has been written up in the media. By the way, I checked, and the story was also available online. I suppose you will be posting links to the story on your website and social channels. I’ll bet your sales staff likes seeing stories like this too.
If you haven’t figured it out already, I’m just making this up. But that’s what people should be saying about you: that they saw your product in the news. That it was fun to learn about it. That they know why your product is better than their other choices. And that they are going to buy it. Publicity is an amazing way to tell your story, and having a third party vouch for your product is a great way to build credibility.
Storytelling has been our main way of communicating since the Stone Age. Stories were passed down from generation to generation; often the only knowledge our ancestors gained was from stories told to them by others. Some might say we are hardwired to tell stories, and that means that we place high validity on stories and view them as accurate sources of information. There is no better storyteller than the media: It’s what they were born to do. By having reporters and producers tell your product’s story using mass marketing, you are giving the world an inside look at what makes your company special, and your story is being told by a validated and trusted third party.
Getting your product’s story out into the public is a technique that is often overlooked and undervalued. Media stories are another door you can open to reach your market. It’s one more way to reach them in a way advertising or traditional marketing techniques just can’t do.
At first, many of our clients told us they didn’t think their products were all that media worthy; that they didn’t have a unique angle or a funny hook, but that is rarely the case. Every product comes from an idea or a need, and that idea or need comes from a personal inspiration that is unique. People are intrigued about how and why products were developed. They love hearing the backstory on what they are purchasing.
Having the media tell your story is a great way to share with the public what your company is all about: your values, what you care about and place importance on. The product’s story could be just what your company needs to inspire an extended market to buy. By sharing your story, you set yourself apart from competitors by personalizing yourself and becoming more than just a company.
The media is the perfect medium to tell your product’s story. Since media coverage can’t be bought, it automatically gives your company credibility that someone sincerely believes in your product enough to share it with the world. Publicity is a much different promotional channel than advertising which audiences frequently look right past. With Media Relations Agency, you are putting your money to good use and virtually guaranteeing results.
You should learn more about how Media Relations can help grow your company and gain exposure to your product. We’ve done it for hundreds of other companies. Call us at 952-697-5269 and I’ll explain how we will research the right channels to get you the most exposure. We are experts at understanding your story, and we know what is attractive to media. After arranging tens of thousands of media interviews, we know what the media likes, and what gets attention and results.
P.S. Your odds with March Madness are better with us than in Vegas! 15% off and guaranteed results: What is there to lose?
