Learn how a publicity campaign launched Breathe Right® nasal strips

by | Aug 18, 2015 | Advice & Tips, White Papers

publicity campaign

Breathe Right is a well-known national brand that wasn’t always so famous. Download our free paper to get a behind-the-scenes look at the publicity campaign that helped make this national brand an American phenomenon. In addition to explaining the strategies behind Breathe Right’s success, we’ll give you a free Mediagenic Analysis so you can see how we use publicity to boost brands.

By reading our Breathe Right white paper, you’ll learn how strategic publicity can help create awareness, pique demand and increase sales. You’ll find out how just one media interview caused such a spike in product demand that it led a major retailer to quickly expand distribution. Plus, you’ll receive proven, useful, free tips – highlighted throughout the case study – to help you create a successful media campaign.

Then we’ll tell you what you can do to gain more media coverage for your product. In your free Mediagenic Analysis, we’ll give you advice for getting more media coverage, suggestions for boosting sales and supporting additional distribution, and recommendations for the most suitable publicity payment model and budget. We can do this consultation over the phone, at your convenience.

New angles and snappier, more mediagenic content will ignite the media’s interest. Reporters, producers and journalists are always on the lookout for appealing content to share with their audiences. We’ll show you how to get their attention. Consumers enjoy learning about new products from television programs, radio shows, or print or digital publications. And they enjoy many other platforms that we can show you. One key is to find intriguing story angles that the media will want to present to their audiences. After decades of arranging media coverage for our clients, we know what it takes to get the media interested in doing stories about your product. And the kicker is, we charge per story we arrange, not by the hour. That means you always get coverage for your money.

To find out the strategies behind Breathe Right’s success, what we’ve done for hundreds of other brands, and what you can do to put your product in the media spotlight, complete the simple form below. You’ll be able to download our Breathe Right paper instantly. We’ll call you to schedule your free Mediagenic Analysis, at a time that works for you.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.

Recent Posts

2024 holiday publicity deadlines

Here’s what you must know about getting your product into the 2024 holiday gift guides and media stories: The media’s long lead times will work against you if you wait too long. Many sought-after media outlets will finalize their stories by September, and there’s a...

3 ways to outperform your competitors with product publicity

Product publicity can give you a sales edge, whether you sell to the trade or you are a consumer-facing company. Of course, that advantage isn’t automatic. To gain trust — and more leads — you’ve got to be strategic. Here are some common publicity tactics that may be...


Pin It on Pinterest