Good content marketing connects with, and educates, your audience. It instills trust and leads people to buy. Ideally, you should hire a writer familiar with your product and industry. This industry content writer should also easily relate to your audience. Otherwise, readers may not believe you understand their needs.
Why industry familiarity is important
Most of us have clicked on articles that sound interesting, but offer no useful or original information. Those do little to create a loyal following.
Effective marketing content should differentiate your business from your competition. A skilled marketing content writer who is also familiar with your industry will be able to write about your product from multiple angles. This valuable content will lead to greater confidence in your leadership and make it easier for people to make informed buying decisions.
What to consider before hiring an industry content writer
1. Can they write? Clear communication is essential. Grammar, punctuation and spelling must be accurate. Words must be chosen carefully and used properly. Thoughts should be linear. Sentence structure should be varied.
Marketing content must also be educational and engaging. It should reflect your product’s persona without being overly promotional. Facts should be substantiated to promote trust.
We follow traditional print media’s example by applying Media-Grade Content® standards to our writing. This ensures our content is substantive, interesting and well-written. We even use the media’s preferred AP style as our guide. This journalistic lens improves the impact and credibility of our marketing content.
2. Do they understand marketing? A competent content marketer should understand and be able to use basic marketing concepts and principles. SEO is not the only parameter to consider. Good content marketing should consistently incorporate your primary value points, product positioning and elements of your brand statement. It should support your vision and mission. It should clearly take your target audience demographics into consideration.
3. Do they understand your industry? High-quality content that is relevant to your target audience builds credibility and brand loyalty. If a writer doesn’t understand why people would choose to buy your product, they shouldn’t be writing about your product.
Media Relations Agency’s writers have a depth of experience that can only be gained from extensive careers and quite frankly, lives well lived. Combined, we’ve written brand marketing content for more than 70 different industries. We bring valuable perspectives to each project. Consider us your trusted shortcut because it’s difficult to find an industry we’re unfamiliar with.
If you’re searching for an industry content writer, we can help. Call us at 952-697-5269 or use this form to learn more.