Publicity is a valuable component of any product marketing campaign. That’s because media coverage is influential and gives you space to tell your complete story. But you can’t just buy publicity. You must earn a media interview. And that is rarely easy. Media Relations Agency has specialized in earned product publicity for more than 30 years. We’ve learned a lot over the last three decades!
The fact that media coverage must be earned is a huge factor in its persuasive power and trustworthiness. With that kind of clout, reporters and producers are understandably inundated with story pitches.
You’ve got to stand out. That doesn’t mean creating a fancy media kit or coming up with some over-the-top promotional gimmick.
We discovered early that the media appreciate our help with co-producing their stories.
Do you have the time and skills to co-produce a story? Here’s what that entails:
- You’ve got to demonstrate that you understand each reporter’s or producer’s audience.
- You’ve got to provide them with Media-Grade Content so they have the option of using it “as is” rather than spending time doing research, edits and rewrites.
- It means providing them with a trusted spokesperson, with the right credentials, who is media trained to give a great interview.
- It may mean having an at-home interview setting that is on par with an in-studio setting with respect to professional-quality lighting, sound and background.
- It often requires preparing related graphics that focus on teaching the audience, rather than selling to them.
- And it definitely means optimizing your website, so the media have confidence about sending their audiences to your site for more information.
While doing all of this will not guarantee that you’ll earn a media interview every time, it does increase your odds. We’re so confident in this strategy that with our Pay Per Interview® placement model, we guarantee media placements for your money. That makes us motivated to uncover every interview opportunity on your behalf.
Would you like more media stories about your product? Call us at 952-697-5269 or use this form to schedule time on our calendars.
