Our fall 50+ PrimeTime Living Expo is next week, and we’re pumped! We’ve been helping businesses connect with this market since 2001, and it’s never been more important than right now as companies find competition is fierce for every consumer dollar spent.
By next year, there will be 100 million Americans age 50 and older. Most of these will be baby boomers, ranging in age from 48 to 66. Baby boomers making up the largest block of American consumers, so their spending habits have a proportionately larger effect on business.
If your company targets baby boomers and relies on boomer spending trends, then you must keep up with their buying habits and continually talk with them about their changing needs. One of the best ways to do this is to talk with this group face to face, in a relaxed, fun environment such as the 50+ PrimeTime Living Expos. We keep things light and lively with musical performances, talent contests and even an interactive area where people can try their hand at the creative arts.
Over the years, we’ve found that these events are excellent opportunities for test marketing new products, creating awareness about new services, and getting feedback from consumers about what you might need to change if you are to remain competitive.
How many prospects will you see next Tuesday and Wednesday? We’ll probably have several thousand people come through the expo doors and browse our exhibitors’ booths.
Think that just might give these businesses a leg up over their competition?
