It may seem that there are a dizzying number of ways to promote your product. It helps to remember that there are only five primary promotional channels. Almost all marketing endeavors fit into one of these.
The five promotional channels are:
Having a good marketing plan will help you send a consistent message across the channels. Consumers need to hear a message a surprising number of times before they’ll remember it. If you send different messages, your audience may be less likely to remember what you’re trying to promote.
We can help you achieve on-point, consistent marketing by creating a Brand Playbook for you. A Brand Playbook does a number of things. It lists your primary value points. It helps keep your communications targeted and focused. It even helps you improve search engine optimization and vary your messages by product and channel. It includes an editorial calendar and works as a guide for your whole team in crafting promotions. As team members work on different projects, they can refer to the Brand Playbook to keep their messages consistent.
When you have a clearly defined strategy, you feel relieved and empowered. You can move forward in an efficient manner. We can help you develop a focused marketing plan and put it into action. As a full-service hybrid agency, we can help you create a well-integrated strategy to tell your story.
I’d be really surprised if a Brand Playbook wouldn’t be of great value to you. Call me at 952-697-5269 and we’ll chat.