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Did you hear the news? Our clients love being talked about

by | Jan 22, 2018 | Company News

Arranging Media Coverage

We love it when people talk about us. Why are they talking? Because Media Relations Agency is the expert at arranging  media coverage that can be repurposed as hard-working digital content. Work with us, and soon people will be talking about you, too. Both traditional and digital media stories can easily flow into other digital channels, gaining you a lot more attention.

We can grow the mileage from one press appearance. The media stories that Media Relations Agency arranges are more than a few minutes on television, radio or time spent reading a magazine or newspaper. This earned media coverage also serves as a credible, flexible marketing tool.

One way that we recommend clients repurpose their media coverage is by sharing it in a newsletter. Media coverage makes compelling newsletter content because it is newsworthy. It gives you a reason to reach out to your database without a heavy sales focus. And, if you sell business-to-business, sharing the media coverage demonstrates to your customers how you are supporting your brand in the marketplace. Newsletters are also practical. They enable you to share your media stories with customers who may not have seen them the first time around.

We can write your newsletters on a monthly or quarterly basis or as they are needed. They are an effective way to stay in touch with your customers and gain the interest of hot prospects.

If you want to get people talking about your business or product, contact us at 952-697-5269 or fill out this simple online form. We’ll tell you about everything we can do to arrange your product publicity and about how we can maximize its effect.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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