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What’s different about this year’s resolution? Guaranteed results!

by | Dec 19, 2017 | Advice & Tips

Marketing Powerhouse

As the saying goes, you can’t do the same thing over and over again and expect different results. Most of us head into the new year with great hopes for our new resolutions and marketing plans.  

If you are tired of allocating your budget to marketing tactics that get you nowhere, make a resolution to employ a new marketing tactic that guarantees results. Publicity is an underutilized marketing powerhouse that can expose your product to huge audiences. Gone are the days of paying for publicity and hoping for the media to choose to have your product on the news or in a newspaper article. With Media Relations Agency’s Pay Per Interview® pricing model, you always get media coverage for your money.

Our Pay Per Interview pricing model means that we charge per story we arrange, not by the time we spend. We’re the agency that pioneered this pricing model. We’ll show you our pricing menu up front, so you’ll know how much you’ll pay per story.

Media Relations’ publicists have years of experience arranging TV, radio, digital and print coverage. The media know how to tell a good story and they need new ones all the time. They would talk about your product, if they knew about it! We make sure the media get what they need to tell your story. Our publicists will know the right message and present it to the right shows to get your product in the news in 2018.

Do something different this year and get started on your publicity campaign. Get started on your 2018 marketing. But be sure to start early as media opportunities often require careful and sometimes complicated planning. Plus, the media lead times can range from a few weeks to several months.

Let’s work together to keep your new year’s marketing resolutions on track for success. Call me today at 952-697-5269 to discuss and learn more about our Pay Per Interview pricing model.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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