One of our most important consumer expos is the Body Mind Life Expo targeting the Midwest’s healthy choosers – those adults who make the active choice to exercise regularly, eat nutritiously, supplement their diets when necessary and to live a generally healthful lifestyle.
Why is this expo so important? Because there are so many businesses that need to talk to these consumers. Americans spend $117 billion on personal health including natural/organic food, personal care and supplements. Households in the Midwest spend 58% more than the national average on alternative healthcare. The eco-tourism industry is now $42 billion strong. $100 billion is spent on green building including Energy Star appliances.
We work hard to bring businesses within these industries together with the right prospects. Based on our last Body Mind Life Expo attendee survey, of the people who spend time at our events:
· 88% are more willing than ever to change brands based on value.
· 40% seeking natural products for heart health and/or high blood pressure
· 58% seeking natural weight loss products
· 53% seeking anti-aging products
· 49% seeking immune function products
· 86% buy organic products
· 82% are willing to pay more for eco-friendly brands
We’re very excited to be talking with many different corporations about becoming marketing partners for this year’s event. If you’d like to spend 2 days meeting like-minded consumers in a setting where they are anxious to learn about new products and services, give us a call or visit www.101expos.com/bml.
Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”