We brought the all-important mom’s perspective to this Phoenix TV placement for a children’s health product. Of course it also helped that – in addition to being a mom – the expert being interviewed is also a healthcare professional who did a great job of positioning our client’s product for the parents who were watching the segment. This media placement was for a relatively new client, who was delighted with the results.
When we approach TV producers with a story idea, our goal is to give them all the elements for a well-produced segment that’s credible, informative and pertinent to their viewers. This one, for example, combined summer vacation, common children’s health/behavioral concerns, and a mom/healthcare professional’s suggestions for natural, easy-to-find products that parents might find beneficial. It is one of four TV placements we arranged for this client in the Phoenix and Tucson areas.
Contact us if you’d like for us to apply this thoughtful approach to your public relations campaign.
