null

Unleashing media opportunities: Celebrate National Dog Day with your pet wellness brand

by | Aug 5, 2025 | Media Coverage, Publicity, Social Media Marketing

Mand and woman smiling adoringly at dog

National Dog Day, celebrated annually on August 26, is your opportunity to fetch more attention for your brand. Our proven PR strategies can help pet wellness brands such as yours tap into the love, loyalty and spending power of millions of devoted dog parents this month and throughout the year. 

Tail-wagging publicity 

Pet parents treat their animals like family (often better than themselves). Our agency is full of pet owners, so we know this firsthand! By arranging publicity through trusted media sources, we can help you build strong credibility, so pet owners feel confident about choosing your brand over others.

We know your market 

With so many pet supplements, grooming aids and holistic health options entering the market, standing out is a challenge. Our team of certified marketing pros, who are devoted pet parents, has been helping brands reach the Healthy Chooser® market for decades. These are people who understand the significance of nutritious ingredients and thoughtful design. 

Yours is not just another product on a shelf or website. From pet owners and trainers to veterinarians, we can create tailored public relations strategies that drive brand visibility, build consumer desire and fuel business growth.

Retailers love stocking brands that are getting media buzz

Publicity isn’t just awareness. It’s momentum. Your pet wellness brand can benefit from organic press that drives search traffic, SEO and social engagement. 

As Artificial Intelligence (AI) emerges as a search engine alternative, PR becomes even more essential. That’s because AI favors traditional media including consumer and trade publications, as well as local news. AI models also favor businesses that regularly produce and update content. We can help you with that as well! 

Ready to be a pack leader in pet wellness? 

We can sniff out new opportunities and fetch some well-earned attention for your brand. Give us a bark at 952-697-5269; or use this link to schedule a free strategy call with our pet-loving marketing team. 

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

The ultimate 2026 marketing plan for flying past your competitors

This year, marketing has felt a bit like a high-speed roller coaster: AI everywhere, attention spans shrinking and consumers demanding better brand experiences. If you survived so far, congratulations! But if you’re worried about next year, better buckle up. That’s...

Happy Thanksgiving!

We wish you and your loved ones a Happy Thanksgiving filled with joy and gratitude.   Your friends at Media Relations Agency 

Get 10% more marketing power … on us

How much should you invest in your 2026 marketing? The benchmark for marketing spends is 5-15% of your total revenue. Will your brand keep pace or be left behind? From now through November 26, 2025, Media Relations Agency is giving 10% in bonus marketing dollars on...

Categories

Pin It on Pinterest