Social media influencers expand your sales team. They can play a key role in helping your products and services rise in fame. For the second year in a row, one of our clients asked Media Relations Agency to develop and manage an influencer campaign during spring allergy season. Our goal was to draw more attention to the seasonal benefits of this client’s homeopathic product. To everyone’s delight, we outperformed last year’s numbers!
Our social media influencer campaigns are turnkey. We take care of all the details, starting with building a roster of social media influencers whose followers closely match our clients’ target audiences. Then, we work with influencers to create posts with on point messages and clear product inclusions.
We also arranged for on-air celebrity fitness expert to participate in this 2023 seasonal campaign.
Here are just a few of the stats that we are celebrating:
- Open rate of our outreach email to influencers was 90.31% (the industry average is 15-20%)
- There was a 39% increase in new prospective influencers added to the database
- Sample box requests skyrocketed by 157% year-over-year
- The total reach of this client’s messaging exceeded 1.1 million people, a substantial increase over 2022.
Our 2023 campaign surpassed previous performance, achieving increased engagements, reach and post creativity. Strategic influencer recruitment, engagement and innovative content contributed to these impressive results.
Name recognition is critical to achieving product fame. It’s easy to add a social media influencer campaign to your existing marketing program. Use the form below to start the conversation.
