The pro bono publicity we secure for nonprofit organizations is our way of giving back to our community. It’s a win-win-win: People love learning ways to help those in need, media outlets love “good news” stories, and our clients succeed in improving the world.
After we began working with a local 501c3 mentoring organization, Partner Heather Champine was moved to join its executive board. She now applies her marketing expertise to help the organization communicate its message through the media.
Every year, I pitch stories for this nonprofit to the media. The details for its bowl-a-thon fundraiser remain consistent from year to year, so this time, I switched up the angle. I created a new headline and sent attention-grabbing pictures to local media outlets. The photos of mentees’ happy faces helped the event’s importance resonate with producers. They wanted to raise awareness about mentoring by spreading the word about the upcoming fundraiser.
I’m so excited that a KARE 11 news segment discussed the organization’s 15th annual bowl-a-thon, with just enough time for people to squeeze it into their schedules. The producers also decided to air another interview the day before the event. Our client is thrilled, and loves that this publicity will attract more mentors and mentees to the program.
