Media stories give a product credibility, and so does a personal testimonial. This 11-minute Senior Voice America radio interview had both. Our client’s wife has proven to be an ideal spokesperson because she’s sincere and knowledgeable, plus her story is one to which millions of Americans can relate.
When we are marketing a product such as a nutraceutical, we have all of our facts and supporting information handy. The media will want to verify everything we are saying before they decide to run with a story.
The results are worth the extra time we put into preparation. This interview not only drew more than 70,000 listeners into the story. It also mentioned the product by name, the website and included where-to-buy information.
