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Marketing partnership results in an avalanche of Minneapolis media coverage

by | Feb 24, 2011 | Advice & Tips, Placement Examples

Could your company benefit from a winning marketing concept that not only draws in your target audience, but also gets you media coverage that might otherwise be unaffordable?  Think expos!https://www.101expos.com

Becoming a marketing partner has done just that O’Neal Hampton, Biggest Loser contestant and owner of Fitness North. As a Body Mind Life Expo marketing partner, his live-in weight loss and fitness program will be showcased at the Expo, and he will present a seminar aimed at inspiring attendees to make fitness and health a priority.

This marketing strategy has paid off well for Hampton, because as a marketing partner, he has been included in the Expo’s entire marketing campaign including the PR campaign managed by Media Relations. He has been featured in four TV news segments including WCCO-TV, KARE and KMSP FOX.  Check out a few segments below:

KARE News @ 4  Pat Evans and Diana Pierce

Biggest Loser O’Neal Hampton on food and exercise

Appearing on KARE News@4, O’Neal served up what he calls “the truth about burgers, fries, snacks and decadent desserts.” And he offered tips for getting out there even in 20-degree weather.

https://www.kare11.com/news/entertainment/article/909492/49/Biggest-Loser-ONeal-Hampton-on-food-and-exercise 

WCCO Sunday Morning:  Esme Murphy

Biggest Loser At Body, Mind, Life Expo

Biggest Loser contestant O’Neal Hampton lost 200 pounds. Check out his favorite weight loss and fitness strategies at Body Mind Life Expo  March 5 and 6:

https://www.kare11.com/news/entertainment/article/909492/49/Biggest-Loser-ONeal-Hampton-on-food-and-exercise

Fitness North’s partnership with the Body Mind Life Expo also has resulted in Hampton being asked to do numerous radio segments including one with the Twin Cities’ top-rated afternoon drive-time show,  KS95 Afternoon Show with Moon and Staci.

As the largest health and natural products consumer event in the Midwest, the Body Mind Life Expo – taking place March 5-6, 2011 – is the ideal promotional channel to reach healthy choosers. Every year this expo attracts people eager to learn tips that will help them live healthier, more centered and more eco-friendly lifestyles.

Becoming a marketing partner, as O’Neal Hampton did, is a terrific opportunity to score affordable media attention and position your business in front of this audience as a trusted expert in your field or industry.

Visit https://www.101expos.com for more information.

Written by Sallie Crowl

Written by Sallie Crowl

Sallie is thorough and tenacious, precisely the type of person you want talking with the media about your products. A clear thinker, she uses her sales background to help reporters see all angles to a story. A veteran of the publishing and printing industry, she’s been making good things happen for our clients for five years. Sallie has achieved client placements on CNN, WGN-TV, and Better TV, and in an impressive list of print media including First for Women, Woman’s World, Energy Times, Amazing Wellness, Better Nutrition and Health Magazine.

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