Influencer marketing? Here’s a big secret!

by | Nov 20, 2017 | MarketSmart Newsletters

We recently had a client tell us they wanted to spend money on influencer marketing. It’s a big thing right now. According a 2016 marketers survey, 86 percent have used influencer marketing and 94 percent of those who used it found it effective. Those are big numbers. So is influencer marketing anything new? Not really. Influencer marketing is using key opinion leaders, or influencers, to promote your product, something Media Relations Agency has been doing for more than 30 years.

Think of influencer marketing as a type of promotion, one that exposes your product to the right customers: those who are engaged and interested in the person promoting your product. Maybe they already follow this person on social media or just have an interest in the topics the influencer discusses. They feel this spokesperson is authentic.

We can connect your product, service or company with the blogger community that matches your target audience; many of our clients depend on us to do that. But Media Relations Agency has the contacts to get your product to the biggest, most often overlooked, influencer of all: the media. TV and radio hosts, even certain bloggers, are trusted by audiences to deliver truthful information on new and mature products. We can co-produce with the media to create story ideas about your product that are interesting, substantive, worthy of their audiences’ time and relevant to their lives. This approach helps reporters and producers envision why their audiences will care about your stories. Our content will be written from a journalist’s perspective. You want to do more than just create awareness, you want to create action. Now that’s influence.

Every day, we place product stories in the media. By hiring us to represent their product, service or company to the media, our clients have harnessed the selling power of reporters and producers. We help them turn the media into a profitable, influential, promotional channel that reaches massive audiences. We have a full team of talent that knows how to get stories placed on television, radio and in print, and build that coverage via digital marketing such as social media, blogs and emails. We can use influencer marketing to help you establish an emotional connection with your customers, even the ones who don’t pay attention to traditional advertising. Before you know it, your product may be the next big buzz.

If you are looking to create more buzz about your product, give us a call at 952-697-5269 or fill out this form.


Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


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