What is a product publicist?

Does your product have a publicist? People are sometimes stumped when I ask that question. “What is a product publicist?” they respond. The answer is almost guaranteed to get them excited because it’s all about making their product famous.

A product publicist fuels your climb to fame 

You can probably envision how a good publicist can help a would-be celebrity to gain more fame. A publicist will find as many ways to share interesting, positive stories about that person as possible. They keep feeding the public’s curiosity. 

Media Relations Agency (Publicity.com) applies a similar job description to our product publicists. They are, first and foremost, professional marketing strategists. They learn the features and benefits that make your product unique and interesting, then they start spreading the word. 

Our product publicists are tasked with:  

  • Finding and pursuing multiple ways to share a product’s story with the people most likely to buy. That may include traditional media, digital media, digital advertising, blogs and website landing pages, videos and / or infographics. 
  • Analyzing the impact of the strategies and making adjustments when necessary. They may suggest you work on your website’s SEO one month, include your product in a media tour in another, and submit an article to several popular websites the next month. It’s all about increasing your product’s visibility.  

As a full-service agency, we’re really good at finding multiple places and using multiple promotional channels to tell your story! 

Products don’t become famous overnight  

It takes hard work and steady commitment.  

Celebrities often say that it took them years to become an overnight success. Likewise, product fame rarely happens immediately. People first need to know about your product before they can buy it. And statistics tell us that most won’t remember what they’ve been told about your product until they hear or read it at least seven times. 

Complete this form or call me at 952-697-5269 if you want to talk about what a product publicist can do for you. Most companies begin with our $5,000/month, 12-month Fame and Fortune Program. 

If you decide for any reason that you need to opt out earlier, just let us know at month five and we’ll draw our work to a close. But that’s just a safety valve to make you feel comfortable. Our goal is to develop a long-term relationship with products and build them into cash-cow brands.

Written by Matt Hentges

We can feel the energy go up a few notches when Matt is around! He immerses himself in a conversation, eager to learn all he can and genuinely curious to discover how he might be able to help. “My favorite part of my job is talking with new people and trying to find a connection or potential synergy,” he acknowledges. Matt keeps things light and fun, especially when discussing one of his favorite subjects: marketing. He enjoys his role in moving a project to the next stage, which is applying our Strategically Aimed Marketing process. “I’m like the little kid who asks “why?” over and over, and SAM 6 gives reasons to the “whys” in marketing.” As Matt channels his boundless energies into helping businesses make smarter use of marketing tools, he relishes being part of a team that capitalizes on each other’s strengths. “We have a wonderful business model that more than fills a unique niche within the publicity industry. We are truly marketing and publicity experts with many seasoned years behind our goal-driven agency.”

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