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Turning green into green: Market your green business to the media frenzy

by | Dec 17, 2010 | Advice & Tips

More and more, businesses that go green seem to find that they profit from their efforts.

America’s television network news operations are increasing their coverage of environmental issues, reflecting a pendulum swing of interest among Americans in general.

Current news coverage of going green is still well behind the reality out there. Green issues will become so urgent that networks, newspapers and magazines will make this their top stories and continue to write and report about businesses who are eco-friendly.
More than 90% of green and eco-friendly businesses are unprepared for the coming marketing revolution, and media frenzy. They face being swept away by new more innovative competitors who really understand the incredible power of green marketing. Green businesses are growing greatly as increasing numbers of consumers are willing to back their environmental consciousnesses with their dollars.
Is your eco-friendly business prepared?
It’s a just a matter of getting the word out. Let the media and your customers know your business is doing whatever it can to protect the environment, and why it matters,  and this makes a great news story.

Personalize the benefits of your environmentally friendly business, reach your green customers and bask in the spotlight at the 11th annual Body Mind Life Expo,www.101expos.com/bml. Over the years, the Body Mind Life Expo has become a trusted clearinghouse for the latest green friendly businesses and new products.

This year’s expo, to be held February 27-28, 2011, is expected to attract even more interest from people eager to learn the latest ways to go green. As the largest health and natural products consumer event in the Midwest, this expo is the ideal place to get your green-friendly business out there.

You’ve got a powerful selling point with those who are environmentally conscious and want to act to make the world a greener place – a market that’s growing exponentially right now, and media eager to cover your environmentally responsible business.

Visit www.101expos.com for more information.
Written by Sallie Crowl

Written by Sallie Crowl

Sallie is thorough and tenacious, precisely the type of person you want talking with the media about your products. A clear thinker, she uses her sales background to help reporters see all angles to a story. A veteran of the publishing and printing industry, she’s been making good things happen for our clients for five years. Sallie has achieved client placements on CNN, WGN-TV, and Better TV, and in an impressive list of print media including First for Women, Woman’s World, Energy Times, Amazing Wellness, Better Nutrition and Health Magazine.

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