This is how our clients get lead-generating content

by | Jan 3, 2023 | Advice & Tips, Brand Awareness, Content, Lead Generation

Business man reading lead generating content

At some point, nearly everyone wonders about how to get more awareness, leads and sales for their product. What makes your product better than your competitors’? More importantly, how do you reach the target audience with that information to box out the competitor and educate them to the point of a sale? That’s the role of  well-written, lead-generating content. Robin Miller is our editor-in-chief, and has some valuable insights into what it takes to write effective marketing content.

After our clients and key opinion leaders work with Robin once, they absolutely trust her with their articles, press releases, blogs, newsletters, scripts, social media posts, website content and anything else they need written. Here are just a few of the comments we’ve received about her writing just in the last few months: 

  • “Robin’s content writing for (our) products keeps getting more impressive and inviting.” D.D. 
  • “Robin, this is your best yet!” W.S. 
  • “Another beauty!” B.W. 
  • “What a great job! Really concise and clear!” J.B.

Important factors for lead-generating content 

“Content must be easy to understand. It must be credible. And readers must feel it’s worthy of their time,” Robin says. That is the basis of our Media-Grade Content®, which she helped craft and define. “My priority is to educate. I want to earn readers’ attention by giving them valuable information they may not find anywhere else.” 

Clever headlines aren’t essential. “Especially with digital content writing, SEO is what’s critical. It doesn’t matter how well written something is, if it’s not discoverable. Often, creating interest is a matter of looking at the subject from a different perspective. 

“I use our clients’ Code Sheets to ensure everything I write is on point. Even if it’s a short social post, their value points and unique selling proposition are always top of mind.”  

Do you want to become a sought-after thought leader? 

One of Robin’s skills is the ability to take on another’s persona as she writes, from corporate CEOs and medical doctors to fashion designers. That makes her the ideal person to ghost-write guest articles for our busy clients and key opinion leaders. 

Trust me, this is not a common skill among content marketing writers. 

With a strong health science background, Robin is essential to our health and wellness clients.  She can translate highly technical medical and nutrition information into consumer-friendly or trade industry-appropriate language. The media often just run with whatever she’s written.  

I can’t think of a single marketing strategy that doesn’t require, or can’t be improved upon with, excellent writing. We make it easy. Many of our clients prefer to put $5000 on account, and draw against it whenever they need Robin’s writing skills. Call us at 952-697-5269 or use this form to get more information or get started. 

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


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