As baby boomers become seniors, they may be downsizing their living accommodations but fortunately, this generation continues to value healthful living. They continue to invest a significant amount of both time and money into health, wellness and vitality. How are they hearing about your product?
There are 77 million baby boomers (born 1946 to 1964), and they still make up the largest block of American consumers. Is your business poisted to profit as this “Prime Time” market soars?
Mid-America Events & Expos (MAEE), a certified woman-owned company, has been bringing businesses face-to-face with seniors in our community since 2001, with its popular Seniors Expo and Seniors Spring Show. Now just as more baby boomers head toward retirement age, MAEE is retiring the word ‘senior’ from its expo names.
President Robin Kocina explains “Even as they reach their 60s, most boomers do not think of themselves as seniors. Businesses will lose out if they think they can continue to reach this age group using the same tactics and messaging they’ve used in the past.”
If your product or service is, or can be, attractive to this generation, your company needs to come to terms with the fact that what you have to do to capture a more seasoned customer is often not the same as what you do to entice younger populations.
Set you business apart in America’s most dynamic market. The Spring 50+ PrimeTime Living Expo , will take place April 19-20, 2011 at Mystic Lake Casino Hotel. The Expo provides attendees with a tremendous selection of services and products of interest to them, tantalizing ideas for things to do and places to go, plus the opportunity to explore new ways to feel good and stay in shape.
In addition, the expo is home to the annual Ms. Minnesota Senior Pageant, which showcases mature women age 60 and over – the ‘age of elegance’ — as they defy age-related stereotypes.
Through our marketing partnership opportunities, we’d love to show you some of the best ways to capitalize on this face-to-face marketing event. Whether you are looking to preserve market share, or get your foot in the door, it is important to have a presence at this event.
