Strategic public relations experts help build brand loyalty

by | Nov 2, 2022 | Advice & Tips, Brand Awareness

How to tell you company's story

Familiarity equals trust. A recent survey found half of this year’s holiday shoppers will only buy from stores they’ve frequented in the past. That mindset won’t abruptly stop on January 1st. To build familiarity, buyers first need to know about you. They need to understand why you’re better than your competition. Working with strategic public relations experts is one of the best ways to accomplish that.

Make a strong impression. Even better, make several of them!  

Studies show that people need to hear or see a message at least seven times before it sinks in. When you need to familiarize more people with your product — so they trust you and buy from you — nothing outperforms good media coverage. 

How much would you pay to tell your story to a stadium filled with 30,000 people? One media story will often reach an audience that size or larger. That makes publicity essential to growing awareness of your product. 

With 35 years of experience, Media Relations Agency’s public relations experts can arrange one or multiple media stories that help people do more than just remember you. These stories will give people strong reasons to buy your product instead of your competition’s. 

Plus, earned publicity builds trust and credibility because it is third-parties (the media) saying nice things about your product. 

Publicity is rarely the only element in a marketing plan. But done right, everything else — your social media, personal selling, website and advertising — fall into place much more easily. To help make that happen, we use our Strategically Aimed Marketing (SAM 6®) process. 

SAM 6 guides us in structuring a fully integrated marketing campaign. Once we arrange the earned media coverage, we can put a process in place to make sure each story is seen by as many people as possible, as frequently as possible. 

We’ve been helping companies such as yours successfully market their products for more than three decades. Let’s talk about creating a plan for pursuing media coverage that fits your business and budget. Call me at 952-697-5269 or use this contact form

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


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