How much PR did your product earn in 2022? How did that compare with your competitors’ publicity? For a successful marketing strategy in 2023, foundation matters. Earned publicity should be your cornerstone because PR helps you tell your story to the masses.
Media Relations Agency has specialized in performance-based product publicity and marketing for 35 years. Our strategies deliver results. Without exception, those strategies are rooted in an in-depth understanding of basic marketing concepts and principles. That’s the advantage of working with certified marketing professionals who have worked with thousands of clients in just about every industry.
Earned PR is the gold standard. It reaches broad audiences and it has third-party credibility because the media are very selective about whose stories they tell. Understandably, there is tremendous competition for the media’s attention. To get more visibility for your product in 2023, it’s best to start the earned PR process now.
Leverage these 2023 PR trends
Although it can directly lead to sales, PR is more often about building awareness among large audiences. It is also about solidifying your good reputation. People feel good about the companies they learn about in the news.
A good PR campaign, especially when integrated with other high-value marketing elements, will help to draw people into your sales funnel. PR supports your other marketing tactics that lead to sales. As important, it will give people credible reasons to remain loyal to your business and products (the middle of your sales funnel).
As you structure your 2023 PR media outreach, consider:
- Today’s consumers prefer aligning themselves with companies that share their values. Use PR to earn your audience’s loyalty by sharing stories through the media that reflect what you stand for and believe in. Be empathetic and genuine. Demonstrate your impact.
- Use PR to build your reputation as a subject matter expert. Not only will the media reject stories that are overly promotional, today’s consumers demand transparency. They don’t want to feel like you’re selling to them. Rather, they gravitate to — and trust — companies that provide clear, factual information.
- Attention spans are short. Keep your stories simple and concise.
- It’s helpful content for the win! Consumers are tightening their belts. Give yourself a competitive advantage by providing solutions to their pain points. Double down on stories that are personally relevant to them. Demonstrate that you understand their situations. Answer their most common questions. The media know their audiences. When we tell reporters and producers about these types of stories, they are more likely to try to find room in their calendars to run them.
Be assured that if you leave gaps in your 2023 marketing strategy, your competition may swoop in to fill them. We can help you tell your story to the masses. Call us at 952-697-5269 or use this form. We look forward to talking with you about your 2023 goals.
For more great marketing advice, check out The CEO’s Guide to Marketing!