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Is your marketing company doing enough to communicate your values?

by | Sep 27, 2022 | Advice & Tips, Brand Awareness, Content Creation, Content Marketing

Marketing Company meeting at conference table

Transparency. Authenticity. Purpose. People buy on emotion. We all want to feel good about how we’re spending our money. Now more than ever, marketing strategists should be helping brands engage with their communities, telling the stories that demonstrate companies’ values. If your marketing company hasn’t made this a priority, we need to talk. 

Whether it’s through publicity, digital marketing, influencer marketing or advertising, as certified professional marketers, our job is to help you elevate your reputation, nurture trust in you and your business, and help you stand apart in what’s often an overcrowded market. This is especially vital if you’re targeting the Healthy Chooser® market.

While younger, smaller agencies offer some of the skills necessary to make this happen, Media Relations Agency has a full staff of talented professionals, from strategists, publicists and content marketers to website designers, graphic artists, videographers, SEO specialists and social media experts. Our clients don’t have to use multiple agencies. Our well-coordinated, integrated approach will help you achieve your objectives. 

It’s also important to know where to reach the people most likely to be influenced by your positive messaging. We use our Strategically Aimed Marketing system to help clients make smart decisions about when to use each promotional channel, and how frequently. Repetition is essential if you want people to remember and act on your story. 

While digital marketing is valuable because it can be more targeted, publicity is important because it generally has a broader reach. Do both. 

If your marketing company hasn’t suggested publicity, consider these facts: 

  • Magazine readership is steadily increasing, up from 210 million in 2012 to nearly 222 million in 2020. Source: Statista 
  • In 2020, local newspaper digital readership climbed 30% year over year. Source: Pew Research 
  • Since 2016, the average audience size of local TV morning news shows has remained steady at more than 2 million. Source: Pew Research

Publicity is earned exposure. When you see someone interviewed on TV or mentioned in the news, the assumption is that the media consider that person to be a trustworthy expert on that topic. That halo effect can be enormously positive. 

Do you want that for your business? For your product? 

Marketing’s power is about more than getting your name out there. It’s actually a carefully designed and intricately integrated process that gives you multiple platforms for sharing what your company does and why you’re doing it. It helps people feel connected with you, and feel good about doing business with you. 

Call us at 952-697-5269 or use this form to learn how we can help you build more emotional appeal into your marketing campaign.  

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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