How well would your product sell if you got it in front of 1.5 million people?

by | Jan 6, 2023 | Advice & Tips, Brand Awareness, Influencer Marketing, Lead Generation

News article with the potential to reach 1.5 million people pictured on phone screen

How would you like to reach 1.5 million people with your message? Even better, what if your message was first vetted by a trusted third party? It could have even greater impact and credibility! Positive media stories are extremely valuable assets, especially when your potential customers are surfing the internet to make buying decisions. 

We can get your name in the news 

Robert Groysman, MD came to Media Relations Agency because he wants more people to know about methods he’s discovered to successfully treat Long COVID symptoms. His primary goal is to drive awareness and educate consumers. 

One of our publicists reached out to Newsmax Health, a highly reputable source for health and wellness information. As a result of our efforts, accomplished health journalist Lynn Allison included several quotes by Dr. Groysman in this lengthy article, “Treatments that bring Relief to Long COVID sufferers.” This national article reached more than 1.5 million readers.  

Those 1.5 million readers are just a starting point 

There’s a reason we refer to media coverage as foundational. Every single story (print, digital or broadcast) can be used to build even greater awareness and an even stronger positive reputation. We help our clients extend the reach and frequency of each story by linking to it in social media, in digital ads and in a website blog. 

This repurposing means that people who may have missed seeing the media story initially may now see it multiple times, in multiple places. 

How many media stories would you like for us to arrange for you? 

Earned media coverage can be tricky. It takes time to nurture journalists’ interest, and more time for them to have room in their calendars to run the stories. With thousands of stories competing for that valuable calendar space, it requires experience and perseverance to succeed. 

Media Relations Agency has arranged earned publicity for more than 35 years. We are performance-based. We are relentless about getting results. 

If you want media coverage in 2023, and possibly even reach 1.5 million people with your message, your first step is to call us at 952-697-5269 or use this form. Let’s discuss how many media stories we believe we can arrange for your product, the types of media that might be interested, and your next steps. 

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


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