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Going green has never been more profitable, or more competitive. Marketing that will set your business apart.

by | Nov 24, 2010 | Advice & Tips

More people are making their homes energy efficient, driving more fuel efficient cars, focusing more on recycling, and buying products that are healthier and less harmful to society and the environment This trend has led to more independent businesses marketing to green consumers. Local businesses focusing on green products have emerged as a growing business sector.
Did you know green consumers often make purchase decisions based on information about the product and the producer rather than a catchy advertising campaign? Effective marketing also requires that you network and align your business with other eco-friendly businesses. This will make an excellent marketplace for your  customers who are ready to buy.
How is your green business going to reach these eco-friendly consumers?

Each year, thousands of Minnesotans attend the original Body Mind Life Expo (www.101expos.com) at the Minneapolis Convention Center, often for ideas on going green. From new products to services, 82% of Body Mind Life attendees say they are willing to pay more for eco-friendly brands.

 

The 11th annual Body Mind Life Expo, February 27 & 28, 2011 is ideal place for eco-friendly consumers to find experts who can provide the latest environmentally responsible products and information. In addition attendees look for mainstream and holistic advice on nutrition, physical fitness and disease prevention, as well as emotional and spiritual well being. This year’s expo is expected to attract even more people eager to learn about new ways to support their eco-friendly lifestyles.
Featured presenters at Body Mind Life demonstrate their products or services to an eager audience.
Local media is contacted with expo details including presenters and unique, eco-friendly products and services. Exciting coverage of the businesses, products, and services follows.
The eco-friendly consumer wants to connect with your business at Body Mind Life Expo.Will you be there?
Written by Sallie Crowl

Written by Sallie Crowl

Sallie is thorough and tenacious, precisely the type of person you want talking with the media about your products. A clear thinker, she uses her sales background to help reporters see all angles to a story. A veteran of the publishing and printing industry, she’s been making good things happen for our clients for five years. Sallie has achieved client placements on CNN, WGN-TV, and Better TV, and in an impressive list of print media including First for Women, Woman’s World, Energy Times, Amazing Wellness, Better Nutrition and Health Magazine.

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