Thousands of professional shows, conferences and seminars will take place across the U.S. this year. If you plan to exhibit at any of these events, it’s time to plan your content marketing tactics and get your key pieces written. Media Relations uses proven Media-Grade Content® strategies to help our clients get out the word and increase booth traffic.
Use words to your advantage
There’s a lot of competition for attendees’ attention. When you’re smart about your content marketing strategy, you’re more likely to:
- Get more people excited about stopping by your booth
- Draw fewer tire kickers and attract more motivated prospects
- Set up productive meetings to take place during the event
- Deliver your key messages to attendees even if you aren’t able to personally talk with them
- Deliver your key messages into the hands of prospects who are unable to attend the event
Media Relations’ writers are well-versed in engineering integrated content marketing campaigns that start before the event, continue during the event and remind attendees about our clients after the event. Elements we typically use to create a buzz include:
- Newsletters
- Blogs
- Social media posts
- Trade releases
- Digital advertising
- Web landing pages
- Web-friendly handouts
Be sure to allow ample time for compelling content to be written and polished. We’ve shared more content marketing tips here.
How to budget for content writing
Your show participation is a significant investment. Do all you can to get noticed. We suggest that clients earmark a minimum of $1500 for a customized event content marketing bundle designed to maximize their reach, and create desire among members of their target audience.
Get started by completing this form or by calling Becky at 952-697-5269. Let’s help you determine what content pieces you need to support your 2018 exhibiting plans.
