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Christmas is coming! Will your product be featured in holiday media stories?

by | Jul 9, 2019 | Advice & Tips

holiday media stories

Will your holiday sales be a jolly Ho Ho Ho or a lackluster ho hum? We are talking with journalists about their holiday stories. If you want to be included in our conversations, please let us know as quickly as possible! Media coverage is a marketing gift that keeps giving. Stories can stay online for years. They can help shoppers find you during this year’s holiday season and for many seasons to come. 

Will your competition get your share of holiday profits? 

More than half of Americans’ holiday purchases happen online. Last year’s online holiday sales were up 16.5% year over year, to a jaw-dropping $126 billion. It’s estimated that 50% of those sales were associated with marketing tactics. 

Some people are already compiling their online wish lists. So, the question is: Are you going to let your competitors pocket your share of this spending spree? Or, would you prefer to win some of their customers instead? 

PR is the best use of your holiday marketing budget  

Media coverage gives your product or service the third-party credibility that can translate into higher sales. We deliver TV, newspaper, radio and online media placements that give our clients bragging rights. They repost them on their websites; they send them to customers, prospects and investors; and they use them to motivate and congratulate their employees. 

With our performance-based Pay Per Interview ® pricing model, you pay only for results. You don’t pay us to try. You are guaranteed to get media coverage for your money.  

There’s a Christmas PR opportunity for just about every product or service 

Reporters want fresh approaches to holiday stories. While you may not see an obvious seasonal connection, Media Relations Agency’s marketing experts can wrap your messaging into angles that earn the holiday media coverage you deserve. From such ideas as “How to green up your holiday traditions” to “New year/new view: Makeover ideas for your home”, we have 30+ years of experience getting our clients included in the media’s seasonal conversations.  

Get your share of high-quality seasonal media coverage  

Timing is critical. With the sweet spot for 2019 holiday pitching upon us, we are running out of time to include your business in our conversations. 

Let’s talk about how we might get your business included in this year’s holiday media stories. Call us at 952-697-5269 or complete our contact form.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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