Your best 2016 Internet marketing framework

To reach your 2016 Internet marketing goals, let’s talk about creating a fresher, more strategic framework. The right structure will give your marketing more strength and reach. Whether you want to reach people in a certain age group or geographic area, or draw them into your physical or online store, now’s the best time to get started on a new website. Working with us ensures that you get the best of both worlds: A strong marketing foundation combined with an equally strong understanding of the best digital marketing tools available.

We’ll start by discussing your marketing goals and foundational elements:

  • Primary value points: What are the main reasons customers would be interested in your product or service?
  • Promotional channels: In addition to your website, will you be using media coverage, social media or digital advertising to promote your product?
  • Market segmentation variables: Is there a specific geographic area, age group or other population are you trying to reach?

Once we thoroughly understand your vision, we’ll build the website structures to help you achieve it. We’ll use:

  • Appealing, convincing web design. Our web designers have the technical skills to make your site visually impressive, and the marketing knowledge to make it drive home a point. We’ll design your site to communicate your specific message.
  • Integrated marketing. Your website should be a vibrant, active marketing system.

We’ll conduct keyword research to enable more of your target audience to find your site in searches. We’ll ensure your site sends a consistent message through your other promotional efforts. And we’ll help you post social media content and send email marketing that delivers your message to a wide audience.

It’s worth it to take the time to plan an effective Internet marketing strategy. Having the necessary structure in place will save time and improve your effectiveness throughout the year. Our specialists are available to help you. Our web developers, graphic designers, digital marketers and writers have expertise in their fields. They’ll work as a team to give your marketing the boost it deserves.

Helping businesses grow is one of our passions. Call me at 952-697-5269 or complete our form below. Let me know you’re interested in ways to improve your 2016 Internet marketing. We’ll talk about what you’re currently doing and some ideas to invigorate your approach.  

The beginning of a new year is a great time to pursue your marketing goals with fresh energy. I enjoy discussing technology. Give me a call and find out more.

Written by Jason Kocina

Jason has been teaching businesses how to turn their Web sites into profit centers since 1995. Using his extensive experience in design and development as well as marketing, Jason specializes in bridging technology and business by connecting clients’ needs with technological possibilities. He can quickly review any scenario and determine how best to help a client. Soft spoken, caring and responsible, Jason easily connects with everyone. He is especially great at explaining ideas and concepts to non-technical people.

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