Are newsletters important?

Five reasons email newsletters are important

Your inbox receives dozens, or maybe even hundreds of emails a day. This may make you wonder if an email marketing campaign for your business is worthwhile. Despite the competition, the answer is an emphatic YES. Media Relations Agency’s email marketing team is sharing five reasons why email marketing, such as newsletters, sales eblasts and content updates should be an important part of every marketing campaign. 

1.Emails help connect you with your customers 

Emails can be a very personal way to reach your audience. A well-designed email can address your customer by name and share content and promotions relevant to their interests. Individual activity on your website can also trigger a personal email response. For example, sending a reminder email if a customer leaves an item in their shopping cart. Media Relations Agency creates custom content for different audiences so each customer finds value in their email. We also take special care with all transactional emails. While these are often the most read, they are often light in brand-building content. We fix that! 

2. Emails encourage action

Many people find it hard to resist a great sale. Emails are the perfect platform for sharing promotional codes and limited-time offers. In fact, getting a good deal is one of the top reasons people share their email address. But you don’t need to offer a massive discount for someone to click on a link. We suggest rotating promotional content with email newsletters full of compelling content such as crave-worthy recipes and information-packed articles.

3. Emails boost brand awareness

Not all of your emails are going to be opened, and that’s okay. An email that gets promptly deleted can still provide a benefit by simply reminding the customer of your brand and product offerings. When they are ready to buy, an email sitting in their inbox can help close the deal. Pro tip: Pay close attention to your subject line and preheader. It’s often the only part that is read.

4. Emails easily integrate with other promotions

Emails are the perfect platform to drive traffic to your website and social channels. In fact, many of our clients depend on email marketing to promote webinars and amplify media coverage. To help reinforce messaging and build your brand, our team makes sure content and design are consistent between channels.

5. Emails provide an impressive return on investment

Email marketing delivers all of these benefits at a relative low cost compared with the rate of return. Industry research shows an average ROI of 3,800% or $38 for every $1 spent. Of course, that depends on having great content, a carefully managed database, a thoughtful strategy and an experienced team to see it through. 

Media Relations Agency’s digital team has the skills and expertise needed to run email marketing campaigns for businesses of all sizes and categories. From content to design to rock-solid strategy and implementation, we have what it takes to propel your business forward with email. Get started by contacting us at 952-697-5269 or complete this form today.


Written by Kris Best

Kris Best is not your typical writer. She’s a strategic thinker with significant experience with health, technology and non-profit organizations. “I give a lot of thought to how the content I create is going to be used, as well as reused.” She’s also enamored with the power of social media, and is always looking for ways our clients can capitalize on this important promotional channel.

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