Why adding fresh content can help you attract more website visitors

When potential customers run a Google search, you want them to be able to find your website quickly and easily. Google’s search algorithm uses more than 200 signals to choose which web pages should be at the top of search results. When we build your website, we explain how to help your site appeal to Google’s search engine. We train you how to make changes such as adding new content. Posting fresh material can help you attract more website visitors and teach them about your products.

Some of the factors Google uses to compile search results include:

  • newness of website content
  • word count
  • external links to your website
  • spelling
  • keyword synonyms

Even though we can’t know exactly how the Google algorithm works, the ranking factors we do know give us some strategies to apply.

We make it easy for you to add fresh content by training you how to use your new website. We also provide you with a user guide, customized to your specific website and needs. When you wish to post blogs and make other basic changes, your user guide will give step-by-step instructions. We can also conduct keyword research for you to help you decide which terms and phrases should be in your writing.

If you don’t have time to write your own high-quality blog posts, we can help you with that as well. Our writers can provide marketing-focused, web-friendly content. They know how to use keywords and other tactics to attract traffic and explain a product’s benefits.

Using informed strategies can give your website more visibility. Call me at 952-697-5269 or complete our simple form below so we can help you apply these strategies. I’ll ask you about your needs and schedule a time when we can explain our process in more detail.

I know how important it is to get your message in front of the right people. We believe in helping businesses thrive. Let us show you how to deliver your message to the people who are searching for it.

Written by Jason Kocina

Jason has been teaching businesses how to turn their Web sites into profit centers since 1995. Using his extensive experience in design and development as well as marketing, Jason specializes in bridging technology and business by connecting clients’ needs with technological possibilities. He can quickly review any scenario and determine how best to help a client. Soft spoken, caring and responsible, Jason easily connects with everyone. He is especially great at explaining ideas and concepts to non-technical people.

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