5 ways to create a more impressive content marketing strategy

by | Mar 19, 2018 | Advice & Tips

content marketing strategy - Content marketing ideas with paper and pens

What is your content marketing strategy? What’s working well? What are your biggest challenges? Content marketing has become complex. Just the writing deserves several hours a week or more. Plus there’s the digital optimization to maximize its reach and impact. Nearly all of our clients now request our help with creating their Media-Grade Content®. We’re staffing up to meet this increased demand.

We offer a free 30-minute content marketing consultation. During this discussion, we review these five essential content marketing strategy topics. If you’re struggling to keep up with your company’s content marketing, evaluating your answers to these questions will help bring order to your strategy.

  1. Who is writing your content? Whether it’s you, your staff or someone outside of your business, using a consistent voice is essential. If you’re thinking of hiring outside help, be sure to read our five questions to ask a freelance writer.
  2. Do you have enough time to write and post your content? Writing media-grade, keyword-rich, engaging content usually requires blocking out large chunks of uninterrupted time.  
  3. What are you writing? Are you producing an appropriate mix of blogs, social media and pre-written articles? Your content mix will vary according to your audience demographics and your product’s position on the product lifecycle.
  4. Are you producing enough content? Could you be losing sales to your competition because your content isn’t updated as frequently as theirs?
  5. Is your content integrated with the rest of your marketing program? You should be repeating and reinforcing your top key messages at every opportunity, without pushing people away with a hard sales pitch.

We have more than 30 years of business writing experience. We’ve written content for hundreds of businesses, and we can help you improve your content marketing strategy. Our processes are simple and effective. Plus, we’re flexible. We can customize our services according to your needs.

Get started by completing this form or by calling 952-697-5269.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”


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