People are increasingly turning to AI tools such as ChatGPT for search, research and recommendations. Between February and May 2025, ChatGPT’s weekly users jumped 25%, now exceeding 500 million. Meanwhile, Google searches via Safari declined for the first time, driven by the rise of AI tools like Perplexity and ChatGPT.
AI is becoming the new SEO
If your brand isn’t feeding AI the right content, it won’t show up in recommendations. AI relies on authoritative sources: major media, peer-reviewed studies, government institutions, and trusted websites. That’s why PR is no longer optional. It’s essential to AI visibility.
As Media Relations Agency Partner and Digital Marketing President Jason Kocina of Media Relations Agency puts it: “AI and PR integration isn’t a trend. It’s a necessity. But it can be a complex process to achieve impactful, measurable results. With the right PR strategy, our clients aren’t just found; they’re recognized as industry leaders.”
Even global news outlet Semafor confirms: “The easiest way to get chatbots to mention your brand? Get an article in an authoritative publication … chatbots don’t look to social media … they actually look to old-fashioned news outlets.”
Want AI to recommend your business or product? Here’s how:
- Get covered by credible media: AI favors traditional media such as the New York Times, trade publications and even local news.
- Create a strategic PR campaign: AI models favor businesses that regularly produce and update content. Blog posts, reports and thought leadership boost visibility and create a wealth of content for AI to pull from.
- Optimize your website for AI search: AI-driven search optimization is now essential to remain competitive. Your site must be authoritative, updated and trustworthy.
Limited-time offer: Free AI visibility assessment
Do you want to know how your brand ranks in AI-driven searches such as ChatGPT, Perplexity and Google’s AI Overviews? Media Relations Agency is offering a limited number of free AI visibility and competitor assessments.
These assessments include:
- An analysis of how often AI tools mention your brand
- A comparison of your visibility vs. top competitors
- Our expert insights to boost your AI performance
Spots are limited. Call 952-697-5269 or book your assessment now. Let’s make sure AI doesn’t just find your brand — it recommends it.
