Here’s a behind-the-scenes look at one of Media Relations’ fast-paced publicity campaigns that helped launch this national brand into a true American phenomenon.
Read the amazing story of how a strategic publicity launch can help create awareness, pique demand and increase in sales.
Learn how just one media interview caused such a spike in product demand that it led a major retailer to quickly expand distribution.
Plus get proven, useful, free tips – highlighted throughout the case study – to help you create a successful media campaign.
Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller.
Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”
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