The Breathe Right Story

Here’s a behind-the-scenes look at one of Media Relations’ fast-paced publicity campaigns that helped launch this national brand into a true American phenomenon.

Read the amazing story of how a strategic publicity launch can help create awareness, pique demand and increase in sales.

Learn how just one media interview caused such a spike in product demand that it led a major retailer to quickly expand distribution.

Plus get proven, useful, free tips – highlighted throughout the case study – to help you create a successful media campaign.

Read the Breathe Right Story

Written by Lonny Kocina

Lonny is a visionary who is passionate about marketing. He believes that to be a truly great agency, our professional advice and deliverables must be based on a solid marketing foundation. He has made it his mission to ensure that everyone on our team knows and understands the basic marketing concepts and the SAM 6 process. Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains. “Clients come to us because they are tired of paying hourly retainers and getting little tangible return.” When the Internet was in its infancy, Lonny also had the business foresight to quickly reserve portal web addresses such as publicity, media relations and checkerboard, and advised clients to do the same. Nearly 30 years since launching this agency, Lonny’s still finds great joy thinking about, talking about and writing about product promotion. He thrives on expanding our ability to help clients tell their stories to the masses.

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