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Why we’re going to love your unique selling proposition

by | Aug 11, 2023 | Services

Have you ever spent time on Amazon trying to distinguish the differences between a dozen products that look similar, and promise to do pretty much the same thing? Marketing your features and benefits is essential, but your unique selling proposition could easily be what sets you apart from your competitors.

Our best-selling book, “The CEO’s Guide to Marketing,” defines Unique Selling Proposition (USP) as, “the unique reason why your product is different and better than others.” It could provide you with leverage in the marketplace.

Here are a couple really good examples: Domino’s Pizza’s 30-minute delivery guarantee helped it stay top-of-mind in the crowded pizza delivery category. FedEx distinguished itself by being the first delivery service to guarantee overnight package delivery.

Your unique selling proposition may be your price, location, quality and/or ingredients/materials. It could be your sustainable packaging or processes. It may even be your industry leadership and expertise. We love clients’ USPs because they are fun to promote!

Jump over to Publicity.com to learn more about Media Relations Agency’s USPs:

  1. We’ve been in business for 35-plus years. You won’t find another agency anywhere that has spent decades focused on turning products into celebrities, as we have.
  2. We are full-service, marketing professionals. Our Strategically Aimed Marketing Process is spelled out, step by step, in our best-selling, award-winning book, “The CEO’s Guide to Marketing”.
  3. Our agency is also sought after for our ability to arrange publicity. Tens of thousands of times, reporters and producers have said yes to covering our clients’ products. They will say yes when we contact them about your product, too.

Embedding your USP in buyers’ minds

To educate buyers about your USP, we suggest using an integrated marketing approach. We use a number of ways to help clients teach prospective buyers about their products. This includes websites, publicity, digital advertising, videos, newsletters, social media and influencer marketing.

Our comprehensive strategy is to deliver your message in all the places where it is most likely to be seen by the people who are highly motivated to buy your product.

Working with us is easy. We have clients with monthly budgets as little as $2000, and ones spending as much as $100,000 a month. You can hire our agency by signing a 12-month agreement, with an out at 6 months if you are not satisfied.

Call us at 952-697-5269 or use this form to schedule time on our calendars. We will send you a copy of “The CEO’s Guide to Marketing,” as our thank you after your first free consultation with one of our product publicists.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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