Have you ever spent time on Amazon trying to distinguish the differences between a dozen products that look similar, and promise to do pretty much the same thing? Marketing your features and benefits is essential, but your unique selling proposition could easily be what sets you apart from your competitors.
Our best-selling book, “The CEO’s Guide to Marketing,” defines Unique Selling Proposition (USP) as, “the unique reason why your product is different and better than others.” It could provide you with leverage in the marketplace.
Here are a couple really good examples: Domino’s Pizza’s 30-minute delivery guarantee helped it stay top-of-mind in the crowded pizza delivery category. FedEx distinguished itself by being the first delivery service to guarantee overnight package delivery.
Your unique selling proposition may be your price, location, quality and/or ingredients/materials. It could be your sustainable packaging or processes. It may even be your industry leadership and expertise. We love clients’ USPs because they are fun to promote!
Jump over to Publicity.com to learn more about Media Relations Agency’s USPs:
- We’ve been in business for 35-plus years. You won’t find another agency anywhere that has spent decades focused on turning products into celebrities, as we have.
- We are full-service, marketing professionals. Our Strategically Aimed Marketing Process is spelled out, step by step, in our best-selling, award-winning book, “The CEO’s Guide to Marketing”.
- Our agency is also sought after for our ability to arrange publicity. Tens of thousands of times, reporters and producers have said yes to covering our clients’ products. They will say yes when we contact them about your product, too.
Embedding your USP in buyers’ minds
To educate buyers about your USP, we suggest using an integrated marketing approach. We use a number of ways to help clients teach prospective buyers about their products. This includes websites, publicity, digital advertising, videos, newsletters, social media and influencer marketing.
Our comprehensive strategy is to deliver your message in all the places where it is most likely to be seen by the people who are highly motivated to buy your product.
Working with us is easy. We have clients with monthly budgets as little as $2000, and ones spending as much as $100,000 a month. You can hire our agency by signing a 12-month agreement, with an out at 6 months if you are not satisfied.
Call us at 952-697-5269 or use this form to schedule time on our calendars. We will send you a copy of “The CEO’s Guide to Marketing,” as our thank you after your first free consultation with one of our product publicists.