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Tell your product’s story in the media

by | May 8, 2024 | Publicity

Woman reading magazine story

We are storytellers. That’s a big deal. Our stories, reported by the media, will raise awareness of your product or service. Our stories will tell people why they may need your product and how yours is better than your competition’s. In many cases, these stories will even tell people where to buy it. That’s how Media Relations Agency engages the power of the media.

Not everyone can tell a good story 

We all know someone whose stories take lots of twists and turns before getting to the point. We may smile and nod but those stories can be hard to remember. 

Then, there’s that person whose stories captivate us. They’re clear, engaging and purposeful. We can easily relate to them, and we can’t wait to repeat them! Your product’s stories should be just as exciting and memorable.

The media gravitate toward our stories 

The stronger and more relevant your story, the more likely that the media will want to share it with their readers and viewers. Your story should be told by smart, experienced storytellers who know how to grab an audience’s attention and deliver persuasive messaging. 

What makes Media Relations Agency great storytellers? 

  • We have 35+ years of experience arranging tens of thousands of media stories for our clients. We know what reporters and producers want. 
  • Our Media-Grade Content® ensures each story meets the media’s highest standards. We even use the media’s preferred AP Style as our guideline. This journalistic lens will improve your story’s impact and credibility.
  • Our Strategically Aimed Marketing (SAM 6®) process ensures each story’s messaging is on point, and worthy of your audience’s time and attention. 

The media aren’t sitting around hoping you will contact them. Most are deluged with press releases and story ideas. To get in front of their audiences, you need fresh stories that are skillfully written and pitched. 

We want to tell your product’s story through the media. Our approach is fun and results-driven. Now is the best time to get started. Call us at 952-697-5269 or use this form today. 

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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If you want your product to become famous.
952-697-5269

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