The U.S. beauty and personal care market is projected to generate a staggering $104.10 billion in 2025. A significant portion of this growth is being fueled by consumers’ increasing demand for clean, eco-conscious products and sustainably sourced ingredients.
This trend reflects a rising awareness of health and sustainability within the beauty industry, as these consumers seek products that align with their values.
To stand out and build long-term trust with consumers in this extremely competitive market, it’s crucial to have a compelling narrative that highlights your brand’s mission, values and ethical ingredient sourcing.
We can help you amplify your message
Publicity plays a key role in driving brand awareness, sparking desire and ultimately building demand for your product.
Media Relations Agency specializes in helping brands connect with health-conscious consumers who prioritize transparency and quality. We’ll help you differentiate your brand in a saturated market and claim your share of the growing clean beauty movement.
Meet your ideal market, the Health Chooser®
When you offer clean, natural beauty products, you’re targeting the Health Chooser® market, an engaged, conscious audience that places wellness and ethics at the center of their purchasing decisions. These consumers are increasingly wary of synthetic chemicals and are actively seeking out products that enhance their lives without compromise.
Media Relations Agency has a deep understanding of the wellness space and a proven track record of promoting products that make a positive impact.
Let us create a tailored public relations strategy that will increase brand visibility, spark consumer desire and drive business growth.
Natural beauty industry stats to fuel your success
- $2.00bn is the projected revenue of the U.S. natural cosmetics market by 2025, with an annual growth rate of 5.65% from 2025-2030. Source: Statista.com
- Millennials and Gen Z show a growing preference for natural beauty, with 43% of these consumers gravitating toward organic skincare, compared with 31% of the broader U.S. population. Source: ESE.com
We can introduce your product to these conscientious consumers. Our certified marketing pros can tailor an integrated clean beauty PR campaign to your needs.
From securing high-value media coverage and creating a powerful website to orchestrating compelling social media strategies and digital ad campaigns, we will apply our 35+ years of experience to your project.
Whether you offer natural oral care, skincare, sun care, hair care or cosmetics, we can devise a clean beauty PR campaign that will drive your brand’s growth and visibility. Call 952-697-5269 or use this link to schedule a call with Marketing Strategy Expert, Mat Hentges.
