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Influencer marketing expands your sales force

by | Aug 4, 2023 | Influencer Marketing, Services

What if, in addition to your current sales team, you had a legion of relatable folks saying positive things about your product to people who closely match your ideal audience demographics? Our health and nutrition clients are seeing great results from our turnkey social media influence campaigns. We’d love for you to get the benefits as well.

Social media influencers tend to have enthusiastic, engaged followers who pay close attention to what’s being promoted. Whether you pay influencers per click or per engagement, the ROI can be substantial. A well-managed campaign can translate into greater name recognition, more leads and ultimately higher sales.

But the process can be time-consuming. Media Relations Agency can develop and manage every aspect for you. Our services include:

  • Find influencers with large followings, whose demographics align with your product and market.
  • Cultivate those influencers’ interest in posting about your product.
  • Work with those influencers to create posts with onpoint messages and clear product inclusions.
  • Track and report key campaign metrics.
  • Amplify the influencers’ content to create an even bigger stir. This is more than a win for your brand. It’s also a bonus for influencers because they may gain more followers when we amplify their posts. They may be even more excited to tell their followers about your product again in the future.

Example of our influencer campaign work

For the second year in a row, a client asked us to create and manage a social media influencer campaign to call attention to the seasonal benefits of their homeopathic product. Our goal was to exceed our previous year’s results.

We tapped into influencers with large followings in the Healthy Chooser market. We also arranged for an on-air celebrity fitness expert to participate in this year’s campaign.

Here are just a few of the stats that we are celebrating:

  • Contact: The open rate of our outreach email to influencers was 90.31% (the industry average is 15-20%)
  • Cultivate: There was a 39% increase in new prospective influencers added to the database. Sample box requests skyrocketed by 157% year-over-year.
  • Report: The total reach of our client’s messaging exceeded 1.1 million people, a substantial increase over 2022.

Our 2023 influencer campaign surpassed previous performance, achieving increased engagements, reach and post creativity. Strategic influencer recruitment, engagement and innovative content contributed to these impressive results.

Name recognition is critical to achieving product fame. Media Relations Agency makes it easy to add a social media influencer campaign to your existing marketing program. Call us at 952-697-5269 or use this form to start the conversation.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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