How to make your company a household name

by | Jun 21, 2023 | Services

Great Clips. GNC. 1-800 CONTACTS. Prudential. Many of our clients have been household names. Others aspire to join those ranks. Smart marketing can help a great company, product or service rise to fame. It takes time and commitment to make your company a household name.

Not every household name is a mega business  

To illustrate this point, consider a local restaurant in your town that has become something of an institution. A good publicist may even arrange for the restaurant to be listed by Tripadvisor as a must-see tourist destination. The owner is a successful local celebrity.

Or, think of a talented musical group that plays neighborhood gigs. They first gain fans locally, then regionally. All the chatter enables their publicist to get the attention of someone who puts them in the national spotlight. After years of hard work, they become household names “overnight”. is where products go to become famous 

Our product publicists and marketing strategists assess every opportunity to share our clients’ stories with the audiences most likely to buy. Based on your existing distribution or sales area, we may suggest you start your rise to fame in your own market. 

Here are a couple examples of what they might look like. 

  • Publicity: Media coverage gets your name in front of the masses. There’s a lot of competition for national publicity. On the flip side, everyone likes positive stories about hometown businesses. Launching your PR momentum in your local market helps build people’s confidence in your company. It starts the buzz. Then, it’s time to widen the scope to regional media. Once you can show you’ve got the third-party credibility of local and regional stories, it may be time to pursue national exposure. 
  • Digital marketing. If you want to become better known and grab more sales leads than your local competition, you need to appear at or near the top of the search engine results page. We call this achieving Best in Market. We’re experts at helping companies accomplish this. Most of what we do to help clients achieve Best in Market is technical, and involves skillfully using multiple strategies to dial up your visibility. Once you’ve achieved Best in Market, we may want to talk about broadening your status even more to become Best in Industry. 

Ultimately, Media Relations Agency will help your business move closer to your goal of becoming a household name by finding and pursuing multiple ways to share your product’s story with the people most likely to buy. That may include traditional media, digital media, digital advertising, blogs and website landing pages, videos and / or infographics. We can also analyze the impact of the strategies and make adjustments when necessary.

There’s an easy way to start working with us 

Clients put $5,000/month on account and we go to work. We’ll assess where you are, discuss where you want to be at this time next year and come up with strategies to help you reach that goal. Call us at 952-697-5269 or use this form to start your rise to fame. 

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”


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  • Creative

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