Rev up sales with great PR and a well-maintained website

After people see your product in news stories, one of the first things they may do is pull out their smartphone and look up your website. It’s vital to the sales process that your website is ready to hold their interest and sell to them. We often refer our PR clients to Checkerboard Strategic Web Development to ensure that their websites are ready for the waves of new attention they’ll receive.

Developing your website is not a one-time, over-and-done activity. In fact, in some ways, a website can be a little bit like a car: Ongoing maintenance and care are essential for it to stay in good shape and keep running smoothly. Checkerboard has been making it less stressful for clients to maintain and improve their websites since 1995. Media Relations and Checkerboard work together to help clients complete the most advantageous sales circle: We arrange stories that drive people to websites created by Checkerboard, where they are funneled into the sales process.

Many of our PR clients use Checkerboard to design and maintain their websites because it makes them feel secure to place their websites in expert hands. The folks at Checkerboard possess a wide range of talent, and they know you have a lot on your plate at work. They aim to reduce your daily stress load by offering you these qualities:

  1. Ability to make ongoing alterations and improvements

It seems like there’s always something to be done on websites. On a regular basis, someone needs to lift up the hood and make WordPress updates, do a traffic flow analysis or add a newsletter sign-up form. Your company, products and marketing environment change. Your website needs to change, too. Checkerboard is ready to tackle that for you.

  1.  Proven and trusted resource to make your changes

Checkerboard has been around for years. You can trust Checkerboard’s multiple award-winning team to have the tools and the expertise that you need. They can keep your website tuned up and running right.

  1. Wide array of skills, including technical and creative talent

It’s easy to forget that a lot of specialized expertise went into building your website. Graphic designers, web developers, writers and coordinators put their heads together to create an integrated whole. Checkerboard has in-house staff with the ability to refresh those specialized elements and keep them operating smoothly.

  1. A team that can respond and execute changes quickly

Checkerboard understands the urgency of making repairs or alterations to your website. Their planners have built room for this into their system. Their planning, staffing and scheduling all take into account the need to react quickly to unforeseen needs. They won’t leave you standing by the side of the road.

The folks at Checkerboard stand behind their work. They are committed to helping you feel more peace of mind, knowing your website is being managed by experts.

Beyond repairs and maintenance, they can give your website eye-catching enhancements. If your website could benefit from updated design, videos or written content, get in touch with Checkerboard. Call 952-697-5211 so they can give your website the care it needs.

 

Written by Lonny Kocina

Lonny is a visionary who is passionate about marketing. He believes that to be a truly great agency, our professional advice and deliverables must be based on a solid marketing foundation. He has made it his mission to ensure that everyone on our team knows and understands the basic marketing concepts and the SAM 6 process. Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains. “Clients come to us because they are tired of paying hourly retainers and getting little tangible return.” When the Internet was in its infancy, Lonny also had the business foresight to quickly reserve portal web addresses such as publicity, media relations and checkerboard, and advised clients to do the same. Nearly 30 years since launching this agency, Lonny’s still finds great joy thinking about, talking about and writing about product promotion. He thrives on expanding our ability to help clients tell their stories to the masses.

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