Newsletters are an effective way to stay in touch with your customers and gain the interest of hot prospects. But writing them can be tricky. While most of us use smartphones to open emails, it’s the people using PCs who tend to click through on the links. You want people to do both. You need engaging content that will cause readers to want to keep and act on your newsletters. Around here, we call that Media-Grade Content.
It’s smart to reach out to your audience monthly or at least quarterly. It reminds them why they chose to buy from you in the first place. Media Relations’ clients use newsletters for numerous initiatives including to:
- Introduce new products
- Announce special offers
- Call attention to their participation in upcoming events
- Showcase how they are supporting their customers through earned publicity
- Reinforce their points of differentiation in a competitive marketplace
Here are our top five tips for writing an effective newsletter
- Evaluate your purpose. Know why you’re writing. Is it to build a contact list? Send traffic to your website? Increase engagement? Generate sales?
- Limit your focus. The strongest newsletters concentrate on one product or service.
- Create an editorial calendar. This helps ensure you’re paying enough attention to your cash cows, while still building interest in your rising stars.
- Balance your content. People are more likely to read something that they perceive as valuable to them or their business. So, go heavier on informational content and lighter on promotional. Including links to your media coverage is an objective way to let your marketing do the promotional work for you.
- Your content should look professional. Poorly written phrases and grammatical errors can weaken the impact of your content.
Media Relations can produce well-written, engaging newsletter content for you. Or, our professional writers can simply review your content each month and offer suggestions. Get started by completing this form or calling 952-697-5269.
