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The ultimate 2026 marketing plan for flying past your competitors

by | Dec 3, 2025 | Company News, Digital Marketing, Media Coverage, Publicity

Rollercoaster with with blue sky and white clouds in background

This year, marketing has felt a bit like a high-speed roller coaster: AI everywhere, attention spans shrinking and consumers demanding better brand experiences. If you survived so far, congratulations! But if you’re worried about next year, better buckle up.

That’s because 2026 will reward those who can keep pace with the twists and turns. What if you who miss a curve or are too slow to react as a market change gains momentum? Well, your marketing plan may fail your product and your business. Keep reading to learn how to prepare the ultimate 2026 marketing plan. Plus, our popular bonus dollars are back so your budget can work even harder. 

Thrills alone won’t be enough in 2026

Roller coasters are carefully engineered. Every twist, drop, and loop is calculated. Marketing works the same way. A solid marketing foundation isn’t flashy; it’s strategic, structured and built to withstand pressure. A poorly built foundation, like a poorly designed coaster, can lead to a shaky, forgettable or even disastrous experience. 

But when your marketing foundation is strong, every message connects, every dollar works harder and every customer experience builds momentum.

Our Strategically Aimed Marketing Process (SAM 6®) takes the guesswork out of creating a rock-solid marketing foundation. Developed from our experience with hundreds of successful client campaigns, SAM 6 ensures your marketing stays on track, no matter how fast things change. You’ll gain clarity, confidence and a plan engineered to carry you smoothly through every twist and turn of 2026.

How to prepare and customize your ultimate 2026 marketing plan

The checklist below will help you get started. Call us if you’d like our certified marketing pros to help you prepare for next year’s wild ride! We’re here to make it easier, faster and more effective for you. 

✔ Brush up on basic marketing concepts and principles. For example, if you are fuzzy about how to apply the promotional mix, marketing mix and positioning to your plan, it may show in your results.  

Set measurable goals that align with your company’s vision and mission, so every campaign supports long-term growth.

✔ Sharpen your elevator pitch. Know how to clearly communicate your product’s primary value points and why customers should choose you over your competition. Our code sheets are an ideal tool for this step. 

✔ Read the room. Approach every promotion from your target audience’s perspective (what’s in it for me?), and tailor your marketing mix to reach your target audience with appropriate frequency. 

✔ Align your budget with your marketing calendar. Know which products, seasons or angles deserve your biggest push, then invest accordingly.

✔ Have a process for ensuring your creative team hits the mark with each deliverable. 

Create a plan to keep your website current and post fresh content. Make sure your site is functioning as well as, or preferably better than, your competitions’ sites. 

✔ Tap into experience. Partnering with a full-service agency gives you on-demand access to skilled pros who can keep your campaign running smoothly and strategically.

Ready to take your marketing on the ride of a lifetime?

Roller coasters are unforgettable when their tracks are solid. Build your campaign on a strong foundation and be thrilled by your results. 

And right now, there’s a little extra thrill: Sign a new contract with Media Relations Agency by December 31, 2025, and get 10% more Bonus Dollars for our marketing services.*

It’s our way of helping you start 2026 with more power, more creativity and more results — for the same investment.

Let’s make your next marketing ride your best one yet.

Our experienced team can help you engineer an effective and agile marketing plan so you will be ready for whatever the next year brings. Call us at 952-697-5269 or using this link

Terms: *To qualify for our 10% bonus dollars offer, a minimum contract of $15,000 is required in addition to the first payment received before 12/31/25.  Bonus dollars have no cash value, and must be used towards services rather than hard costs.

 

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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