There are plenty of aha moments when we first walk clients through our six-step Strategically Aimed Marketing® (SAM 6®) process. Marketers appreciate that this easy-to-implement marketing plan enables them to clearly articulate, among other things, why customers should desire their product more than the competition’s, and how best to communicate that message to the right audiences to influence sales.
Strategically Aimed Marketing is thoroughly explained in the best-selling, award-winning business marketing book, “The CEO’s Guide to Marketing.” We also have a free implementation guide and tools on our website. New this year: marketers can become even more proficient in SAM 6 (and become a SAM 6 Pro) by taking an accredited ProThink online marketing course.
Completing the code sheets, step 2 of the SAM 6 process, is typically the most eye-opening experience for our clients. Many come to us with a general sense of why their product is unique and who they are targeting. They become energized as the Code Sheets help them to clearly define their product’s value points and their target market characteristics in specific detail.
Everything comes into focus. It’s suddenly much simpler for them to stay on point with their messaging, to select the right promotional channels to reach their most important audiences and to assess whether the individual elements of their marketing campaign are helping move them closer to their business objectives.
Clients also appreciate that the SAM 6 solid marketing foundation makes them the go-to marketing experts of their business. They have a deeper understanding of how the various marketing elements work together, and when each comes into play. They feel more confident about how to allocate and spend their marketing budget.
While SAM 6 is easy to implement, you will need to set aside sufficient time to do the initial work. Once you get a well-designed process in place and people are using it correctly, you should only need to review it periodically to ensure that it is relevant in today’s world.
Many of the processes and procedures in place at Media Relations Agency – the same processes on which SAM 6 is based – have operated smoothly for years. We’d be happy to walk you through the SAM 6 process to ensure you get the best results. Contact us online or call 952-697-5269 to get started.
