Content marketing requires skills that may have nothing to do with your core business. But you’re always going to have content that needs to be written or refreshed. Maybe there’s a looming deadline for your next newsletter. Or, perhaps you just have projects that need some light editing or proofreading, so they don’t go out with embarrassing errors.
Based on Media Relations’ writing team’s more than 30 years of experience, here are some of our top four questions to ask when hiring a professional writer to help complete these tasks.
- What is their depth of experience writing for your industry? When you’re close to a subject, it’s easy to slip into lingo that may confuse outsiders or those new to your industry. A benefit to working with a full-service marketing agency, such as Media Relations, is that we’ve written for at least 80 different industries. We’re also not youngsters. We can draw on our substantial life experiences. Our writers can translate your industry-specific language into relevant, consumer-friendly content all readers will understand. Even if it’s very scientific!
- Will they produce media-ready content? You need content that has inherent credibility with readers. We’ve been writing for the media for almost 30 years. We’ve developed a proprietary process called Media Grade Content® that passes the media’s tough litmus test for quality content that their audiences will read and believe.
- How will they ensure their writing is on point and in keeping with the company’s brand positioning? Close attention should be paid to your key messaging, audience and goals. You also want your content to speak to your audience with a consistent voice and style. Our writers follow each step of the proven SAM 6® process as outlined in the award-winning, best-selling book, The CEO’s Guide to Marketing.
- Can they write well? You might be amazed by how many people list “writer” on their resumes but lack a real aptitude for writing. Our writers are also strong editors. We can improve the structure of sentences, paragraphs or whole documents which you might want to post.
Our suggestion is to save yourself the stress of trying to find the best writer for your content projects. Media Relations offers affordable content packages starting at just $580/month.
Call us at 952-697-5269 or use this form. You’ll love the results.
