null

Recent posts by Robin Kocina

How strong is your PESO?

How strong is your PESO?

PESO is a commonly used acronym that stands for Paid, Earned, Shared and Owned marketing categories. You are smart to want a presence in each of these four buckets (AKA a fully integrated marketing campaign). But not every agency can make this happen. As a...
How to adjust a marketing budget during inflation

How to adjust a marketing budget during inflation

Inflation is here. Everything costs more but customers don’t want to pay more. Sales are down. When money is tight, you have to prioritize better. But if you don’t know the basics of marketing, it’s nearly impossible to know how to prioritize your marketing budget....
What to expect when working with a PR agency

What to expect when working with a PR agency

There are more than 8,000 PR agencies in the U.S. Knowing what to expect before you sign a contract may help you choose an agency that’s the right fit and help you spot potential red flags. As one of this country’s most enduring PR agencies, Media Relations Agency not...
What is the best professional marketing book?

What is the best professional marketing book?

Following the advice of a professional marketing book can be a huge competitive advantage, if you choose the right one. If you want to become a better marketer, with a results-driven foundation, I am certain that our award-winning, Amazon best-seller “The CEO’s Guide...

Pin It on Pinterest