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Recent posts by Robin Miller

Increase sales leads by blogging for business

Increase sales leads by blogging for business

Companies that blog produce an average of 67% more sales leads than those that don’t. Blogs can increase web traffic and brand awareness, and enhance customer experience. When you’re blogging for business, strategy is crucial. How often you blog and what you write can...
Publicity builds credibility, leads and sales

Publicity builds credibility, leads and sales

Credibility supports sales. People buy from companies they trust. Companies that are doing PR right aren’t waiting for the media to find them. They hire agencies such as ours. With 27-plus years of PR experience, Media Relations Agency Partner and COO Heather Champine...
The advantages to working with a PR firm

The advantages to working with a PR firm

Google ‘marketing agencies’ and you’ll mostly find digital marketing firms. Very few even list publicity as a service. Others don’t mention PR at all. Why? PR isn’t dead. Far from it. So, why do so many agencies shy away from doing more than paying a wire service to...
How to avoid this very costly PR mistake

How to avoid this very costly PR mistake

I get frustrated when I see companies repeatedly making the same costly PR mistake. Worse: Instead of learning from it, they keep doing it because it appears to be working. They don’t realize they’re nearly always setting themselves up to lose business over the long...
Five 2023 content trends you need to know

Five 2023 content trends you need to know

Content marketing nurtures engagement, customer retention and referrals. It is SEO. It’s education and branding. It creates value. Understanding 2023 content marketing trends and best practices will improve your content marketing strategy and ROI.  Five 2023 content...

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